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Links Group developments introduce concierge services

Sanctuary Lakes, Sandhurst Club and The Sands become Australia's First Lifestyle Residential Projects with Concierge Services
(Media Release. Nov 27, 2003)

In an Australian first for residential golf developments, Sanctuary Lakes Resort at Point Cook, Sandhurst Club at Skye and The Sands at Torquay have introduced concierge services for their club members.

Victoria's major golf residential management company, PGA LINKS, a joint venture between the Professional Golfers Association and the Links Group, is introducing the initiative.


Club members of any of the three prestigious residential golfing communities in Victoria will be able to use ClubLINKS, a fully integrated billing system to provide privileged access to facilities at all three venues and an expanding network.

This means a golf club member or resident at Sanctuary Lakes can play golf or use other facilities at Sandhurst Club or The Sands. The same opportunities apply for members of those clubs at Sanctuary Lakes Resort.

Initial services on offer to residents include home meal delivery, babysitting, massage and beauty therapy, personal training, home maintenance, house cleaning, lawn mowing, garden maintenance and tennis coaching.

All of these services can be ordered from the 1800 telephone number from the approved ClubLINKS service providers. Through the careful selection of these service providers ClubLINKS cardholders can have extra confidence in the service delivery.

Announcing the new program at Sanctuary Lakes, Mr. Anthony Gurry, CEO of PGA Links said, "ClubLINKS reflects the vast point of difference between the master planned communities such as Sanctuary Lakes Resort, Sandhurst Club, the Sands at Torquay, the planned Tarwin Cove Resort at Inverloch and standard housing estates. This is a first in Australia and a truly innovative approach to creating a lifestyle oriented community."

"The big difference is that we manage our clubs for the long-term to ensure our residents get value added services and the quality of the project is maintained," Mr Gurry said.

The introduction of ClubLINKS has the potential in the future to save residents hundreds of dollars a year through bulk purchasing of telecommunications, cable TV, Internet and energy as the number of members using the ClubLINKS system grows.

"When you purchase land on a PGA Links managed project you automatically become eligible for a ClubLINKS card and gain access to a range of club lifestyle facilities including the central club house restaurant, bars and golf facilities, swimming pool, and gymnasium."

"It is this central core of Club Living which provides a strong sense of community identity on our projects as residents and neighbors meet through club activities and the residents association."

"The introduction of ClubLINKS will further consolidate the sense of community and club living activities."

PGA Links, a specialist in managing lifestyle golf residential projects, will have the responsibility of introducing the ClubLINKS program across all projects.

Mr Gurry said that PGA Links will sign a significant arrangement with WIB Insurance who will offer house and contents insurance to all residents at Sanctuary Lakes Resort at today's launch. Under the arrangement residents can save an average $300 annually off their present policies.

"The Insurance arrangement recognises the safety and security elements of PGA Links master planned communities which have twenty four hour security, around fifty staff working on site to assist residents and a central alarm with a personal emergency alarm in each home."

"In the future we see the ClubLINKS program providing residents with substantial discounts on a range of lifestyle products and those products such as whitegoods and furniture which people usually purchase when they build a new home."

"With the current Clubs we manage we have the potential to leverage the purchasing power of over 10,000 members in the future," he said.

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