SRIXON SPORTS AUSTRALIA, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Eleven and X golf clubs. Both families of golf clubs officially launched in Australia in 2020.
“We’re different than any other brand in the market, just as our new tagline suggests, and in 2020, we’ll showcase our differences to more players than we ever have before,” said Chuck Thiry, Vice President of XXIO USA. “We encourage all players to come out and ‘Experience the Difference’ of XXIO. My guess is that if you give us a try, you’ll see a ball flight that you haven’t seen in a very long time.”

Weight Plus
XXIO Eleven and X both feature XXIO’s new Weight Plus technology, which helps produce a more consistent and powerful swing. Weight Plus is a breakthrough achievement that pushes our high balance point clubs to the next level.
Weight Plus works by using up to 13g of brass and rubber weights placed in the butt end of every XXIO shaft. That mass behind the hands operates on the principle of a lever, assisting in the takeaway and reducing the effort required to swing each golf club.

XXIO Eleven Men’s and Ladies
For more than 10 generations, XXIO has focused on delivering real innovations and easier golf to moderate swing speed players.
With XXIO Eleven, a wholly redesigned cup face structure and profoundly lightweight shaft combines to produce fast, forgiving, and easy to swing golf clubs.
“We’ve been developing lightweight equipment for nearly two decades now,” Thiry said. “That kind of experience gives you a real understanding of, not only the benefits of lightweight, but also the benefits of accompanying technologies that you can pair with lightweight to make the products perform even better. With our new Weight Plus counterbalancing technology, we are further pushing the limits of high balance point. It’s the combination of lightweight and high balance point that makes XXIO Eleven a game changer for moderate swing speed players.”
Below is a breakdown of the key technologies found within the full line of XXIO Eleven equipment that benefits the moderate swing speed player.

Key Technologies:

* Weight Plus: Brass and rubber weights in the butt-end of each club raise balance points to unprecedented heights. The effect is a smooth and easy swing that also helps you consistently find the ideal top-of-swing position for more power.
* Star Frame: XXIO Eleven’s Driver uses a Star Frame rib structure to support a sole thickness of just .45mm, redistributing weight for improved launch and forgiveness.
* Cup Face: XXIO Eleven’s Driver, Fairway Woods, and Hybrids feature a powerful yet normalized cup face that is fastest on center strikes and miss-hits alike.
* Cannon Sole: A uniquely shaped weight pad in the XXIO Eleven Woods and Hybrids creates space for a larger cup face, which in turn boosts speed and distance.
Double Undercut Cavity: Two slots cut into the iron body just behind the face dramatically increase flexibility for explosive ball speed and distance.

XXIO Eleven Men’s and Ladies officially launch in Australia in January 2020, at a SRP of $329 for a single graphite iron, $299 for a single steel iron (men’s only), $385 for the XXIO Eleven Hybrids, $535 for the XXIO Eleven Fairway Woods and $899 for the XXIO Eleven Driver.

X
The new X model is a premium set of woods and irons that helps more accomplished golfers experience the benefits of lightweight and high balance point club design. The X irons are forged in a more compact shape for enhance workability, while the driver features a carbon sole for a more muted sound a feel these golfers prefer.
“X takes the same XXIO philosophy – lightweight and easy to swing – but is designed for better players” said Jeff Brunski, Vice President of Research and Development. “We’re targeting golfers who have typically played ‘players’ golf equipment, but are starting to see distance declines in their game.”
Below is a breakdown of the key technologies found within the full line of X equipment.

Key Technologies:

* Weight Plus: Brass and rubber weights in the butt-end of each club raise balance points to unprecedented heights. The effect is a smooth and easy swing that also helps you consistently find the ideal top-of-swing position for more power.
* Carbon Fiber Sole: X’s Driver uses a lightweight carbon fiber sole to redistribute weight for improved launch and forgiveness.
* Cup Face: X’s Driver, Woods, and Hybrids feature a powerful yet normalized cup face that is fastest on center strikes and miss-hits alike.
* Cannon Sole: A uniquely shaped weight pad in the X Woods and Hybrids creates space for a larger cup face, which in turn boosts speed and distance.
* Speed Groove: X Irons have a milled speed groove on the backside of their faceplate. This channel around the perimeter flexes at impact, rebounding added energy back into the ball for incredible distance.

“X allows a wider audience to experience the difference of XXIO,” Brunski said. “It’s easy distance and easy forgiveness, built without sacrifices.”
X officially launches in Australia on January 21, 2020, at a SRP of $299 for a single steel iron, $329 for a single graphite iron, $385 for the X Hybrids, $535 for the X Fairway Woods and $899 for the new X Driver.

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