THE PREMIERE SERIES: INSPIRED BY THEN, SUPERCHARGED FOR NOW
The Premiere Series family of shoes, inspired by golf shoes of the past and supercharged for today’s game, is far and away the choice of more Tour players than any other shoe. Worn by the likes of Cameron Smith, Adam Scott, Justin Thomas, Max Homa, Will Zalatoris, Jessica Korda and many, many more, the Premiere Series combines premium construction, performance innovation and unmatched comfort and support with a distinctly modern interpretation on a classic design.
FootJoy, the #1 Shoe in Golf, is introducing two new members to the Premiere Series collection with the launch of the stylish new Premiere Series Wilcox for men and Premiere Series Issette for women. Both offer amazing traction, great stability, lightweight construction and a refined, modern twist on a classic silhouette.
“The Premiere Series continues to raise the standard for performance and innovation rooted in authentic, classic styling,” said Patrick Trubiano, Director of Product Management, FJ Footwear. “Players at all levels have adopted the Field and Packard styles at unprecedented rates, and the new Wilcox and Issette patterns are sure to energise the classic category even more.”
INSPIRED BY THEN
The Premiere Series features great details that exude craftsmanship, using full grain leather that offers unparalleled beauty, fit and comfort. These new additions include modern details that deliver an iconic look for players with a discerning sense of style.
SUPERCHARGED FOR NOW
The VersaTrax+ outsole is engineered with multiple densities of traction elements to create a system that delivers excellent performance on any surface. Translucent rubber traction elements offer a high-end look and feel while providing excellent traction with each step. The specifically designed anti-channeling traction pattern creates grip for any lie, stance or angle.
The Premiere Series also delivers on comfort, featuring a Ortholite® EcoPlush FitBed® that delivers perimeter stability in the heel as well as super-soft and comfortable custom underfoot cushioning. OrthoLite does not take a set, so the cushioning continues to rebound and will remain the same for the life of the shoe.
For those looking to design their own golf shoes, The Premiere Series line is available on MyJoys. Create custom MyJoys with millions of possible combinations of colors, prints, laces and more, available for both men and women in both Laced and BOA®.
FEATURES AND BENEFITS:
- Premium Construction: Hand-selected, premium full grain leather from Pittards® offers unparalleled beauty, fit and resistance to stretching. Leather detailing delivers an iconic look for players with a discerning sense of style.
- Performance Outsole: The VersaTrax+ outsole is engineered with traction elements to create an outsole that is perfect for on course performance with wear-off-the-course versatility.
- Complete Support: An OrthoLite EcoPlush FitBed to ensure all-day underfoot comfort.
- Grip on Any Surface: Multiple TPU durometers of TPU provide traction characteristics targeting different types of surfaces. Harder TPU elements for ultimate on-course grip, and softer TPU for traction on harder surfaces.
- Two-year Limited Waterproof Warranty
- The Premiere Series Wilcox will be available beginning March 15, 2023. Available in White/Navy, SRP: $359.95.
- The Premiere Series Issette for women available March 15th. Available in white, SRP $319.95.